黑松CHOYA梅酒｜社群行銷操作_策略分析與規劃

任務：黑松代理CHOYA梅酒， 搶佔年輕女性市場。

策略：建立CHOYA梅酒品牌偏好，訴求「梅」好的生活情節以口碑式行銷打入年輕女性團體。

工具：FB粉絲團、網路廣告、平面廣告、調酒比賽。

操作概念：發現生活新「梅」好


Choya alcohol advertisement: bottles in ice and Halloween theme, surrounded by food.
Advertisement for CHOYA liquor with travel contest. Features a plane, landmarks, a product, and text in a colorful design.
CHOYA advertisement for World Health Day: Mango with ants next to a bottle of CHOYA plum liqueur.
Bottle of Choya plum liquor on a background of blue sticky notes with sad faces, and a single yellow note with a smiling face.
Cartoon elderly woman with halo holding a Choya drink, floating over a shopping cart filled with Choya bottles.
Three women in traditional dresses holding signs at a Taoyuan agricultural event.
Up arrow inside a circle, pointing upward.

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