Gong cha 貢茶｜FB & IG 數位媒體廣告投放專案

透過 Facebook 與 Instagram 多波段數位廣告投放，配合門市開幕、節慶活動與異業合作，持續提升品牌互動聲量並達成既定 KPI。

執行重點

  • 規劃 五波段數位廣告投放策略，依序推廣門市開幕、節慶新品、異業合作與代言人宣傳
  • 依不同活動主題，搭配影音與單圖素材進行 A/B 測試與成效比較
  • 投放平台以 Facebook 與 Instagram 為核心，涵蓋 PC 與 Mobile 裝置
  • 依據每日成效數據即時優化預算分配、素材表現與受眾設定
  • 進行性別、年齡與興趣標籤分析，作為後續投放策略調整依據
Pink and purple product display booth at a convention. White stools, and a large display with Korean text.
Six social media posts with a person holding items. Red backgrounds, with text in Chinese characters.
Screenshot of text message and Facebook post with reach and interaction numbers, featuring a person holding a gift.
Newspaper articles. Text:
Three women in traditional dresses holding signs at a Taoyuan agricultural event.
Up arrow inside a circle, pointing upward.

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